MEWAIKI e.V. is an association organised by the deanery of Memmingen. With its work the German association supports more than 5,000 orphan children in 47 evangelic communities in the Kilimanjaro region of Tanzania. MEWAIKI e.V. enables the children to get an education, organizes and provides medical as well as financial help on site.
Essential for the success and efficiency of this caritative work: attention-grabbing campaign designs and communication with high brand awareness.
The solution: Corporate and logo design “with heart”, earthy but fresh colours as well as a print campaign that relates the life-saving contribution on site to an everyday commodity (a cup of espresso a day). In addition, I designed further print materials, both for the office equipment, for communication and advertising.