“Creative variety with concrete”—with this slogan the company Hans Mutzel Bauunternehmung GmbH presents itself as a specialist for construction projects as well as a manufacturer for concrete products and pre-made concrete parts. Beyond that the medium-sized family business based in Westerheim is a supplier for energy-efficient houses in solid construction.
A new corporate design as well as the logo redesign brings a fresh and clear look to the strong company’s appearance. In addition to the design adaptation from office stationery, business cards, letterheads and delivery notes, Mutzel got an advertisement set in different formats and different themes. This provides the customer quick access to a selection of newspaper ads and allows him to react quickly.
A guiding principle with impact: modern, clear, strong. The consciously chosen line of the corporate design also dominates the product catalogue from the construction company, which is still an important medium for the sales department. The catalogue is available in a traditional printed form as well as in a digital version on the company website.
New product photos for the catalogue and website accentuate the fine surface structures and natural grains of the paving stones. The various edges, grains and color variations are particularly attractive. On the one hand they help to illustrate the products, on the other hand they offer visual impressions and should make the decision easier for the customer.