Since three generations, the master carpenter Becker from the lower Allgaeu region has been celebrating the material wood as well as the carpentry craft itself by producing high quality and unique products for the most exclusive customers. The company also does not miss out on innovation.
As a design agency, it was my job to bring out the history and forward-looking attitude in the logo redesign and the related corporate design. For the logo and the concept behind the corporate design I used an existing element: the stylized, hand-drawn saw. A special way of paying attention to the time of the company’s foundation, which can be noticed even among other people, is the choice of a very clear and elegant looking font. The website and various print materials (advertisements, business supplies, signage) were designed to match this style.
Fresh green—the perfect background for wood: The fine, refined, soft natural colours, above all the powdery sage green, underline the careful use of natural resources and create a dynamic environment that allows the products of Meisterschreinerei Becker to be shown off to their best advantage.