The four-star superior Hotel Vier Jahreszeiten Starnberg is located between Munich and the Alps. The gourmet and conference hotel has a special service for MICE and culinary needs. The guest enjoys everything, the stay and the atmosphere, whether privately or for a meeting: hotel, design and cuisine are an experience.
For several years now I have been supporting the sales and marketing team at the Hotel Vier Jahreszeiten Starnberg in hotel marketing, responsible for refreshing and refining the corporate design. Part of the project was also a complete redesign of all marketing collateral in print—business communication, guest communication, advertisements and poster advertising. The main focus was to bring the stylish, friendly ambience in the hotel to life on paper, with an eye for details. The new brand aesthetic was continued with the food photo design for the in-house award-winning Gourmetrestaurant Aubergine. A classy and reduced visual language supports the artistic creations of executive chef Max Moser.
Printed highlights that make you look forward to your stay: In addition to menus for all three restaurants, I designed the culinary calendar with annual offers and a recipe book for the cooking courses offered by the restaurant. For the event area I designed an impressive banquet/conference folder as well as a conference brochure, each in two languages. But a very special highlight of the project is the exquisite hotel catalogue—a thread-bound premium image brochure with gold print on elegant natural paper and a useful document bag.