As a leading global manufacturer, Mayr Antriebstechnik offers holistic solutions for many high-tech products in a wide range of industries, such as safety brakes for elevators.
In order to make a large variety of products clear and accessible to the most diverse customer groups, the website sets high demands on usability. With a reduced, bold style and discreet effects, the new website is intended to become a popular tool for engineers and designers all over the world.
How does the user navigate through the site, how is it possible to clearly display the many different products, which content is more important and which less—we constantly questioned, observed and reviewed these high demands on design and functionality (UI/UX design) throughout the entire design process in order to make a complex system visually accessible as easy as possible. Individually designed icons with special symbolism to match the new Mayr design complete the overall look.
The fact that Mayr Antriebstechnik is a modern company with around 1,200 employees worldwide should also be shown in the fresh visual language with an urban character. Open, lively, human!